Lead manager
An outsourced lead manager for wholesalers and investors
A full-time lead manager who works the leads you already pay for. New leads get a call back while they are warm, every seller is qualified the same way, and follow-up continues until a yes or a clear no, with every step logged in your CRM.
The problem it solves
Leads go cold when nobody calls them back
Mail, PPC, texting and cold calling all produce the same thing: a seller who raised a hand once. Then the follow-up depends on whoever has time. You are at an appointment, the callback slips to tomorrow, and the seller talks to the next investor who called.
Most sellers are not ready on the first call either. The deal often comes from a later conversation, weeks after the first, and only if someone kept the date. A lead manager is the person whose whole job is to keep those dates. Our guide on following up with motivated sellers shows the schedule they work to.
What your lead manager does
Every lead worked, every day
Calls new leads back
Every new lead from your mail, PPC, texting or cold calling gets a call back during working hours, while the seller still remembers why they reached out.
Asks the same four things
Condition, motivation, timeline and price. Every seller gets the same questions, and the answers go into your CRM, so you can compare leads side by side.
Keeps every date
A seller who is not ready gets a next step and a date. The lead manager calls on that date, and on the next one, until the answer is a yes or a clear no.
Works listing feeds
If you buy on the market, the lead manager checks each listing against your buy box, calls the listing agent and sends offers on the numbers you set.
Passes hot sellers to you
Ready sellers go to you or your acquisitions manager with the notes from every call. If you prefer, and on your rules, the lead manager takes the deal to a signed contract.
Keeps the pipeline honest
Statuses, notes, next steps and the reason behind every dead lead, updated the same day, in the CRM you already use.
Who does what
Lead manager, acquisitions manager or cold caller?
Three roles that get mixed up. Hire for the one where your deals are getting stuck.
| Cold caller | Lead manager | Acquisitions manager | |
|---|---|---|---|
| Main job | Finds motivated sellers on cold lists | Works the leads you already have: callbacks, qualifying, follow-up | Runs appointments, negotiates and signs contracts |
| Who they talk to | Owners who have never heard of you | Sellers who raised a hand, and listing agents | Qualified sellers |
| Hire one when | You need more leads | Leads come in faster than anyone calls them back | You have more qualified sellers than you can meet |
We provide the first two. For cold callers, see our cold calling for wholesalers.
How it works
From strategy call to a working pipeline
Strategy call
We go through your lead sources, your CRM, your buy box and your rules for offers: what the lead manager can send on their own and what comes to you first.
Access and training
You give us access to your CRM and lead sources. Your lead manager is trained on your buy box, your scripts and your follow-up schedule.
Live within 72 hours
The lead manager starts working your pipeline, new leads first, then the older leads that never got a proper follow-up.
Weekly review
A weekly report shows leads worked, sellers reached, offers sent and deals under contract, and we meet with you each week. Every call is recorded and reviewed.
Common questions
About outsourced lead managers
What does a lead manager do in real estate wholesaling?
A lead manager works the leads your marketing produces. They call new leads back, qualify each seller on condition, motivation, timeline and price, follow up with the ones who are not ready, and pass ready sellers to whoever makes offers. Everything they learn goes into the CRM.
What is the difference between a lead manager and an acquisitions manager?
The lead manager qualifies and follows up; the acquisitions manager meets the seller, negotiates and signs the contract. In a small operation one person often does both. Hiring a lead manager first frees the person who signs contracts to spend their time on sellers who are ready.
Will the lead manager make offers to sellers?
Only if you want them to, and only on the numbers and rules you set. Many investors keep offers and contracts for themselves, and the lead manager hands over qualified sellers with full notes instead.
Does the lead manager work in my CRM?
Yes. They work inside the CRM you already use, so every note, status and follow-up date stays in your system. Tell us which one you use on the strategy call.
Is it full-time?
Yes. A lead manager works 8 hours a day, about 23 working days a month, on your leads.
What does an outsourced lead manager cost?
It is quoted on the strategy call. It runs month to month, with no long-term contract.
Stop paying for leads nobody calls back
Tell us where your leads come from and which CRM you use. On a 15-minute call we will show you how a lead manager would work them.