Free calculator
Real estate cold calling ROI calculator
Put in your dials, your rates and what a deal is worth to you. It shows the conversations, leads, appointments and contracts a month of calling should produce, what each one costs, and what comes back for every dollar.
Calculator
Dials in, contracts out
Change any number and the results update. It starts on the ratios we plan campaigns around: 69,000 dials a month for one full-time caller and a 10% contact rate. The $2,500 monthly cost and the $10,000 fee are examples, not a quote.
The default rates sit inside our planning ranges for one full-time caller: 30 to 45 qualified leads, 6 to 12 appointments and 1 to 2 contracts a month. Your list, your market and your follow-up move them. The arithmetic stays the same.
How to read it
What each number means
Dials per month
One full-time caller on a multi-line dialer places about 3,000 dials a day, roughly 69,000 over 23 working days. Half a seat is half the dials.
Right-party contact rate
The share of dials that reach the owner, not a wrong number or a voicemail. It is the biggest lever on the page, and it mostly comes down to how well the list is skip traced and how fresh it is.
Conversations that become a lead
A lead here means an owner who would take an offer and gives a reason, a timeline or a number. Lists with a reason to sell built in, like probate and absentee owners, convert better than a whole ZIP code. So do the right qualifying questions.
Leads that become an appointment, and a contract
These belong to you more than to the caller: how fast you call a lead back, and how long you keep following up. Many sellers sign months after the first call, so a campaign judged in its first week looks worse than it is.
Revenue for each $1 spent
Contracts times your fee, divided by the monthly cost. Above $1 the calling pays for itself. The step-by-step funnel behind these defaults is in how many cold calls it takes to get a deal, and every cost line is in what cold calling costs.
Common questions
About cold calling ROI
What is a good ROI for real estate cold calling?
Anything above $1 back for every $1 spent pays for itself, and one contract usually decides the month. With the calculator’s example numbers, about 69,000 dials, a 10% contact rate and a $10,000 fee, each $1 spent returns about $4.69. Your fee and your close rate move that more than anything else.
How many dials does it take to get one deal?
On the ratios we plan around, about 1,500 to 2,300 dials per qualified lead and 34,500 to 69,000 dials per signed contract. A well-traced list and steady follow-up bring both down.
Is the $2,500 a month a LeadsUp price?
No. It is an example of an all-in monthly cost for one caller, list and dialer, so the math has somewhere to start. Put in your own number. We quote on a short strategy call, and investors can start with a free first week of calling.
Which number should I improve first?
The contact rate. Every number after it is a share of the conversations, so a list that reaches twice as many owners doubles the leads and contracts at the same cost. After that, call every lead back the same day.
Test the numbers on your own market
Real estate investors: your first week of calling is free. If we don’t hand you at least 3 sellers who want an offer, you pay nothing.